10 Reasons to Make Your Website Conversational
Why Static Sites Are Falling Short—And How Leading Brands Are Responding Let’s be honest: most websites weren’t built for how people actually behave in the digital world anymore. They’re packed with pages, menus, and make you dig through webpages for answers. Meanwhile, your customers are used to AI and now expect something else entirely—speed, simplicity, […]
Why Your Website Should Talk Back – Insights from a Product Leader in AI
You’ve experienced this: You visit a website to do one simple thing: download a bill, find a number, check a price—and within 30 seconds, you’re lost in menus. But instead of getting what you need, you’re stuck clicking through endless menus and down a rabbit’s hole of web pages. It’s not that companies don’t care. […]
How AI Changed What Customers Expect From Your Website
Your customers’ brains have been rewired by AI. They now expect every online interaction to feel like a conversation with ChatGPT—instant, intelligent, effortless. The problem? Your website still expects customers to hunt through menus like it’s 2005. Drop-down navigation, digging through webpage after webpage trying to find what they need. If your website requires a […]
Reframing Agentic AI for Brands
There’s no shortage of noise in the AI and CX space today. From “generative” to “intelligent” to “autonomous,” the labels are stacking up—each promising transformation, but rarely delivering clarity. “Agentic AI” is the latest buzzword sweeping the industry—systems that can independently take actions to complete tasks. But instead of debating whether a platform is truly […]
What America Can Learn From The World’s Most Digital Healthcare System
After spending 17 years in the United States, my return to Israel three years ago came with an unexpected revelation: the stark contrast in healthcare digitalization between these two nations. While the US healthcare system remains largely voice-centric and process-heavy, Israel has embraced a digital transformation that puts patient convenience at the forefront. The Digital […]
Generative AI: Redefining the Equation of Volume-Cost in Customer Service
Generative AI. In the world of economics, there are fundamental principles that we rarely question or debate. We accept, without hesitation, that the forces of supply and demand influence prices, that money holds value, and that economies of scale can drive down the cost per unit. These principles form the bedrock of economic understanding. But […]
Create a Culture of Belonging in 6 Steps – Why and How to Get Started
Culture of Belonging. We all want our employees to feel happy when they come to work every day. We’ve covered several articles in the past on how happier employees are a great asset to your company. They work harder, they become invested in your success, and they stick around for longer. But what about belonging? Do […]