Chatbots For Business: How To Automate Communication With Customers

Since 2020, especially during the pandemic, chatbots have been gaining popularity not only among large companies such as Okko, Porsche, or Burger King but also among small businesses. But not all small businesses understand how to create an effective chatbot for their niche that will bring in customers and bring them to the sale. Also, there is still a belief among entrepreneurs that to create a chatbot they need to invest a lot of money and hire a programmer. But is it so? Let’s look into it.

How are chatbots useful for business and why are they needed?

A chatbot is a virtual assistant, who undertakes all the routine work, communicates with customers for you, and adds an element of gamification to the dialogue. Chatbots can provide not only service support by answering frequently asked questions, but also help the sales department to increase business revenues.

Despite all the advantages of a chatbot, many people still have fears that customers will not want to communicate with a chatbot and their interest in the company will drop – this is not the case, but rather the opposite. Customers will be much more loyal to the brand if they get answers to their questions in 3 seconds, instead of waiting for an answer from a specialist for several hours. Chatbot can:

Thanks to chatbots, businesses save on call centers, respond faster to customer inquiries and achieve close communication with them.

How to set up an efficient chatbot?

A chatbot will be effective in solving your problems only if it is well designed and developed in advance. But that doesn’t mean your chatbot has to send huge messages to your customers. Don’t overload the user with huge texts: messages should be terse, clear, and specific. If to talk about functionality and concept, the chatbot must:

You don’t have to create only selling chatbots, the main purpose of which is to offer and sell your product in the online store. This strategy will not be justified in all cases. Entertainment chatbots are much more effective now. They can simply talk to the user, conduct polls, send funny pictures and jokes, thereby increasing his or her loyalty and engagement.

What can a chatbot do in different niches and how does it automate communication?

Here are some examples of how you can use a chatbot in your business. Don’t limit yourself to these examples. There can be as many variations of chatbot scenarios as you like. You can use the examples below to find ideas on how to do develop a chatbot in your niche.

Beauty niche

Thanks to the chatbot you can automate the work of beauty salons, barbershops, nail salons, etc. And here are examples of how you can apply the chatbot. Chatbot at beauty niche can:

Chatbot in a beauty niche is a good way to stay visible all the time. Information about special offers and promotions, useful tips, congratulations, and a loyalty system will contribute to this.

Real estate niche

The real estate market is the most expensive niche in terms of cost per lead. The price per lead can be as high as 300$ or even 500$ depending on the class of property. A chatbot can reduce the cost of a lead by at least 2 times and bring the manager already “hot” and qualified clients. A chatbot in the real estate niche can:

The chatbot in the real estate niche is good at segmenting and qualifying potential buyers, finding out their needs and capabilities.

Cafe & restaurant niche

The main pains of the restaurant business are few new customers, regular customers rarely come and there is often low occupancy, especially on weekdays. You will beat your competitors if you have a chatbot that can:

Using chatbots, can get up-to-date information, make an appointment for a service, or send a review within seconds. Clients will not have to look for a phone number – communication with the cafe/restaurant will take place without leaving the messenger.

Find out more about the CommBox smart customer communication solution

Conclusion

Chatbot in business is first of all a tool for lightning-fast interaction with potential and existing clients. The main reasons for chatbot application are automation of communication, providing all the necessary information about the company, its services, and products as well as the opportunity to leave a request for services or write a review. According to MessageDesk, 67% of people would rather text with a business than talk to them on the phone. People prefer to interact online, that’s why it’s necessary to give them such an opportunity.

Learn why customers choose CommBox for their customer communications.

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