HOT Telecom: Driving Digital Engagement and Boosting CX with CommBox

HOT Telecom, with over one million subscribers, elevated customer service by implementing a unified interface for automated digital engagement across Facebook Messenger, Facebook posts, WhatsApp, and email channels. Gain insights into their strategies and the resulting impact on customer satisfaction


Agent productivity


Contact Center Agents



About HOT Telecom

HOT Telecom is a leading telecommunications company with over one million subscribers. With a strong presence in the market, HOT Telecom offers a wide range of services including high-speed internet, digital TV, and fixed-line telephony. Serving over one million subscribers, HOT Telecom is known for its innovative solutions, cutting-edge technology, and commitment to delivering exceptional customer experiences.

Channels & Integrations
WhatsApp, Facebook messenger, Facebook posts, Email, IVR
Customer service
Business Size
Large size (1000 – 5000+)
Use Cases
  • Live & automated support 
  • Appointment scheduling & cancellations 
  • 24/7 self-service
  • Unified agent workspace
  • Proactive and personalized experiences
  • Shift calls to business messaging
  • Bots on WhatsApp

The Goal 

Boost customer service with automated digital engagement

With the emergence of new digital channels like WhatsApp and Facebook for customer service, HOT Telecom actively sought to address and resolve business-critical challenges.

The Solution

  • Providing a Unified Experience Across the Customer Journey
  • Ensuring Availability on Popular Digital Channels 24/7
  • Reducing Headcount Costs Related to Phone-Based Customer Service
  • Enhancing Customer Satisfaction through Personalized and Convenient Interactions

Enabling Self-Service on Digital and Business Messaging Channels

CommBox’s advanced digital engagement revolutionized HOT Telecom’s customer service operations, offering streamlined interactions and empowering customers to self-serve on popular business messaging channels like WhatsApp. By leveraging CommBox’s omnichannel capabilities, HOT Telecom experienced a significant boost in efficiency and agent productivity. The introduction of 24/7 customer service and smart bots enabled the automation of repetitive customer requests, freeing up agents to focus on more complex issues. Additionally, customers were empowered to find answers and resolve queries independently, benefiting from the convenience of using CommBox’s unified agent workspace, which includes a knowledge base and templates. As a result, operational efficiency was enhanced, and the overall customer experience improved.

Furthermore, CommBox’s integrated solution empowered HOT Telecom to deliver proactive and personalized experiences, setting a new standard in customer service. Seamlessly integrated with HOT Telecom’s business systems, CommBox facilitated personalized interactions and enabled an always-updated flow of data. The platform provided automated customer surveys, real-time notifications, and updates to ensure customers remained informed about service delivery and technician arrivals. Leveraging the power of real-time dashboards and historical reports, HOT Telecom continuously analyzes performance metrics, making data-driven improvements to optimize their customer service operations.

The Result

Beyond customer expectations

Customer service is now easy and accessible across all digital channels, ensuring convenience. HOT not only provides a seamless experience to their subscribers but also cuts costs and builds stronger relationships.

  • Agent productivity: HOT achieved impressive growth in agent productivity – with each digital agent handling double the inquiries than a phone agent.
  • Cost Reduction: HOT successfully reduced their customer service operational costs, optimizing resources and improving efficiency.
  • First Response Time: HOT improved the average first response time, demonstrating their commitment to prompt customer support and minimizing wait times.

By leveraging CommBox’s advanced digital engagement capabilities, HOT Telecom achieved positive business results, including streamlined interactions, self-service capabilities, proactive and personalized experiences, data-driven improvements, and heightened customer satisfaction and loyalty. The comprehensive solution helped HOT Telecom establish itself as a leader in customer service.

Excellent Customer Service Starts with CommBox

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