We are excited to announce that our customers can now integrate their Google My Business account with CommBox. What does this mean? CommBox has been granted Google API official partnership, allowing our users access to the unique features on offer with Google My Business, all from their CommBox platform.
New tools come along all the time and it can be difficult for businesses to decide where to put their time and energy. Luckily, this decision is simple. Today we’ll be diving into everything you need to know about Google My Business, and how it can enhance your business with CommBox. Let’s take a look.
What is Google My Business? A Quick 2020 Guide
Google My Business (GMB) is a free tool created by Google aimed at businesses. The purpose of the tool is to help businesses manage their online presence across Google, including Google services like Search and Maps.
Put simply, you want to make sure that when your customers put your business name into Maps, that your business comes up. You also want to ensure that your business information is visible and easily accessible to your customers in the search engine. The main appeal of GMB is that you have more control over the information you submit to your customers. Additionally, Google will deliver all the relevant information it has about your business to your customers when they conduct a search. This ensures that customers are getting up to date and accurate information about the services they want to use, and as a result, you can drive more people to your business.
Google has put a ton of money into perfecting this feature, so it looks like they’re in it for the long haul. They are committed to making it work for Google users and especially businesses. This means that setting up your GMB account now is an investment for your future.
The simple answer is that GMB is for every business. It’s particularly useful for businesses that attract local customers or have a storefront because it helps customers locate your business. However, it’s still useful if you have a purely online business. Why? Because it will help you rank on Google and improve the trustworthiness of your business.
There are several categories on GMB and looking at these categories can give you an idea about whether your business is a good fit. You will be presented with the categories when creating your GMB account, and they are listed in alphabetical order. There are hundreds of categories available to choose from, so you shouldn’t struggle to find your business. To put into perspective how many categories there are and just how inclusive this service is, here are a few examples. There are 5 types of archery businesses to choose from, 15 types of art businesses, and much more.
TIP: If you run a web hosting company but also have a cafe on-site, then don’t list “Cafe” as your business type. This should be a separate listing.
If you want more business, then you want GMB. Here are some of the benefits of using GMB for your business:
The first thing you need to do is to register your business. You might find that your business already has a listing. Don’t worry, this doesn’t mean you can’t create a GMB listing. All you have to do in this situation is to claim the business as yours. Search for your business in the Google search engine. If your business appears on the right side of the browser in an information card, then it has already been listed, and you should see an option to claim it. If your business doesn’t appear in this location, then you need to create a new listing from scratch.
Once you’re done with the initial sign-up process, you should see that around 40% of your GMB is complete. Google My Business is fairly expansive and heavily data driven. This means that there are many different sections you can add relevant information to that will help your customers. You can leave your profile at 40% if you wish, but it’s recommended that you fill it out further. Ideally, you should set time aside to include as much information as possible. The more information you provide, the more Google can do with your listing, and the more customers you can reach.
With version 8 of CommBox, you can directly integrate your GMB listing with your CommBox platform. If you’re wondering why you should do this, then here are the top reasons.
The integration will give you greater visibility of your GMB listing while working from the platform and ensure you don’t need to switch between apps to manage your accounts. The workday can get very hectic, and you might forget to check your GMB data when you’re busy managing customer communication on CommBox. However, if you integrate GMB with CommBox, you’ll never miss anything.
When you integrate GMB with CommBox, you will be able to reply to customer reviews straight from the CommBox smart inbox. Replying to reviews is a great way to stay engaged with your customers and also maintain control over your online presence. If you get a negative review, you don’t want it to sit there for long without a response from your company. Other potential customers may see that review and decide not to buy from you in the time you leave the review unaddressed. When the two are integrated, you will be notified when a review comes through and therefore be able to respond to it immediately. This can significantly reduce the harm caused by negative reviews because potential customers will see how you handle these situations. They will feel assured that you are proactive about customer service.
Similarly, it’s still a good idea to respond to positive reviews. It lets your customers know that you are active and engaged with your customer base. This can help you appear more friendly and welcoming and encourage more potential customers to come and support your business. People like to support friendly and active local businesses who are trying their best to serve the community. For companies that are more national or international, it’s a great way of pulling in new customers who might otherwise go with a competitor that seems more active.
Do you run several GMB listings? If so, it can get pretty complex if you’re not careful. You often have to switch between tabs just to keep up to date with all of your GMB listings. However, when you integrate GMB with CommBox, you can manage all of your GMB listings from one place without any hassle. It’s easy, simple, and effective at helping you reach your goals.
We’re extremely excited to announce that we have changed our company name to CommBox. It’s still the same company with the same awesome people! just a new name, a fresh look, and a brighter future.Read full story