The pandemic changed customer behavior and expectations. In the digital-first mobile-driven era, businesses and marketers, in particular, are required to focus on seamless customer behavior as never before. In a highly competitive landscape, literally, you live up to customer expectations or you lose.
In fact, the latest research from Qualtrics and ServiceNow revealed that of customers have switched brands because of poor customer experience. On the other hand, of customers are ready to pay more for a great experience. Indeed, today’s customer experience is the new battleground for businesses: an excellent CX is a key to success and a poor CX is a direct way to lose clients.
In this guide, Pushwoosh and CommBox will dive into the customer-centric communication strategy, explain how the omnichannel approach and automation drive business growth and provide essential tips and tools for improving customer communication in 2022 and beyond.
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