Tag: digital marketing
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Chatbots are great for customer service. They are fast, efficient, and can manage multiple tasks simultaneously while maintaining a unified brand tone and voice. Chatbots can save up to 30% in customer service costs. Businesses across various sectors such as the financial industry, healthcare, and retail understand how exceptional chatbots are, as seen by a… Read more
Self-service support channels such as automated chatbots, online portals, knowledge base and FAQs are no longer an exception for businesses. Today, they’re a rule for any SMB and large-scale organization. Here’s why… Research indicates that 67% of consumers prefer self-service over speaking to a company representative. Furthermore, about 90% of consumers expect brands and organizations… Read more
Imagine you’re shopping for a watch. You want a watch design that is you. So you Google “watches.” You see a company like Shinola in the ads section of the search results. You click on one of the ads and are directed to Shinola’s website, where a chatbot asks, “Have a Question?” You type in… Read more
The past few months have caused many business practices to change at a rapid pace, with some of the most noticeable changes occurring in their support and customer experience (CX). This almost instant transformation is largely due to the shift in consumer behavior and customer expectations. In times of massive change such as this, brands… Read more
A lead is more than just a random prospective customer. It’s one that has a high likelihood to grow your business. You just need to capture their attention, offer value, and demonstrate that your work or service will address their pain points. Lead acquisition is the cornerstone of an effective B2B marketing strategy, setting up… Read more
Whether it’s people considering your product or those who have already purchased, it’s important to have intimate knowledge of who’s at the other end of the relationship. Brands out of touch with how their audience thinks often end up paying dearly for this mistake. Knowing your users is an important part of reaching, converting, and… Read more
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