The Interactive Navigator app is "the new IVR" – it is a smart menu builder that controls the flow of your website and apps users and takes them where they need to go in the fastest way possible. It enables you to define customization and personalized menus and transfer your customers to other services or teams. For example, a mobile network operator would probably choose options like "change you plan", "upgrade your device" or "report device loss or theft". And you can implement your own "logic trees" (i.e. open a chat box only after the customers failed in finding the answers they have been looking for in your FAQ page)