WhatsApp is one of the world’s most popular messaging apps. Over 2 billion users across 180 countries use WhatsApp to communicate with people or businesses.
Today, over 50 million businesses worldwide offer services and products using the WhatsApp Business platform. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages, Labels to organize and easily find chats and messages.
Since the release of WhatsApp Business, chatbots have become strong and effective customer service tools for brands across sectors. They allow businesses to increase customer engagement while providing a seamless messaging experience.
So the question remains; How exactly do you create a great WhatsApp business chatbot for your business? Read on, and we’ll provide you with ten essential tips.
Before we dive in, it’s vital to understand how WhatsApp chatbots work, and the ways businesses can use them.
A WhatsApp business chatbot is an AI-powered conversational assistant created to engage customers automatically via the WhatsApp messaging app. Powered by machine learning capabilities, the WhatsApp business chatbot understands human behavior and communicates more naturally, just like speaking with a person.
Brands can engage more customers using chatbots. They can use messaging, voice or video, send files and images, all in one app. With chatbots, your can automate your customer communication on WhatsApp.
WhatsApp includes an API (“Application Programming Interface”) that allows service providers to adopt artificial intelligence into WhatsApp. You can create a WhatsApp business chatbot using a designated platform and connect them with the WhatsApp API. Then, you can automate your customer service on WhatsApp using your chatbot.
So how can you build a perfect WhatsApp business chatbot? Here are Commbox’s 10 tips.
Before creating a WhatsApp business chatbot, define your business needs, goals, and objectives. Determine which issues you want your WhatsApp chatbot to solve and develop a suitable strategy that includes:
Before building your chatbots for WhatsApp, you first need to go through a verification process for your business from WhatsApp API. Choose an official WhatsApp partner like Commbox to Apply to WhatsApp API. Once your company is registered, you can start building your chatbots.
The easiest way to build a fully operational chatbot for WhatsApp is to use a platform designed for this specific purpose and is an official WhatsApp partner, like Commbox. Commbox is an omnichannel customer communication platform that allows SMB’s and large organizations to easily build smart chatbots on various platforms such as WhatsApp, Facebook Messenger, Telegram, Twitter, e-mail and more.
Once you have a chatbot creation platform along with guidelines from your provider, you can write possible conversation flows.
Whatsapp Messenger © syifa5610 Freepik
Bots need to understand human intents and constantly evolve as humans do. That’s why you need to equip your chatbots with artificial intelligence and machine learning capabilities. Once you have API approval, you can connect external software to your WhatsApp business account and build a chatbot.
Implement an AI-powered platform such as Commbox to evolve your chatbot:
Conversational chatbots should sound like humans, not like robots. That’s why you need to give your WhatsApp business chatbot a name that meets your brand’s values and defines how it will communicate with customers.
A general chatbot can’t provide professional advice for every type of issue.
However, a chatbot created with specific expertise will definitely do. Focus your chatbot on particular expertise to solve complex problems faster.
Chatbot © Nicoelnino | Dreamstime.com
Chatbots need to feel like humans, be clear and easy to understand. Make your chatbot as simple as possible for any WhatsApp user.
Some users, such as the elderly, might find your bot frustrating to handle. To solve this problem, you need to detect the struggling customers and offer assistance.
© Ruslan Galiullin | Dreamstime.com
Feedback is essential for your business’s success – 92% of B2B buyers are more likely to purchase after reading a trusted review. How can you make them better if you don’t know what your customers think about your products and services? Well, the answer is, of course – WhatsApp chatbots!
Use WhatsApp chatbots to receive fast customer feedback and achieve more significant results with no extra costs.
WhatsApp business chatbots are great at solving problems and engaging customers. However, they do not always get the job done. Small details can make a huge difference, so always measure which style works the best for you on WhatsApp.
Now you have all the information you need, so what’s next?
WhatsApp has strict limitations regarding the types of businesses that can use WhatsApp API. WhatsApp considers three main factors:
If your business meets all these conditions, you can go ahead and set up your chatbot.
Meet Commbox – an omnichannel customer communication platform and an official partner of WhatsApp! Powered by AI, Commbox allows businesses to build customizable chatbots in minutes and automatically communicate with customers via WhatsApp chatbots.
Commbox WhatsApp Chatbots:
Commbox’s WhatsApp chatbots successfully scaled up customer communication for leading brands in various industries such as telecom, finance, retail, healthcare and more.
Clarks, an international shoe retailer, used Commbox to create a unique chatbot named “CAI”.
“CAI” helped Clarks:
Create your unique and personalized bots in just a few minutes using Commbox. No coding skills are required. Offer 24/7 support on multiple languages and communication channels such as Websites, WhatsApp, Facebook Messenger, Telegram, Instagram and more. The chatbots are implemented in your website or application, providing a seamless customer experience.
As an official partner of WhatsApp, Commbox also offers a unique self-service WhatsApp chatbot, allowing customers to solve their queries instantly, using an encrypted and simple platform.
Creating great WhatsApp business chatbots requires you to determine your business goals and build a strategy while considering your target audience and competition. Once your strategy is in place, move forward to choosing your WhatsApp business chatbot Provider.
Your Provider will help with the WhatsApp API application. Once your business is approved, you can go ahead and write your conversation flows and ask your provider to build your WhatsApp business chatbot based on your guidelines. Give your chatbot a name that meets your brand’s values and focus on specific expertise. Equip the bot with AI to transform it into a self-learning service tool that will engage users, learn how they speak, and communicate better over time. Test your bot regularly to improve how you engage your customers.
Join forces with Commbox – the official WhatsApp partner to build the best WhatsApp chatbots possible. Generate more sales, achieve higher customer satisfaction, and lower churn rates over time, while you provide an exceptional customer experience.
© Prykhodov | Dreamstime.com
We’re extremely excited to announce that we have changed our company name to CommBox. It’s still the same company with the same awesome people! just a new name, a fresh look, and a brighter future.
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